How to Start an Esports Organization

Esports is a rapidly growing industry with a lot of potential. In this post, we’ll show you how to start an esports organization from scratch.


You’ve probably seen esports organizations like FaZe Clan and OpTic Gaming and thought to yourself, “I want to start an esports organization too.” Well, you’re in luck. This guide will show you how to start your own esports organization from scratch. You’ll learn about the necessary steps, what you’ll need, and how to get started.

What is esports?

Esports is a form of sport competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams. Although organized online and offline competitions have long been a part of video game culture, these were largely between amateurs until the late 2000s, when participation by professional gamers and spectatorship in these events saw a large surge in popularity.

The global esports market

The global esports market is expected to reach $1.1 billion by 2019, up from $696 million this year, according to Newzoo’s Global Esports Market Report. The number of people who watch or play esports will reach 380 million this year, up from 335 million in 2017.

Of that total, 191 million are so-called occasional viewers who tune in for big events but don’t follow any one game or team regularly. The remaining 189 million are considered esports enthusiasts who follow one or more games religiously.

The U.S. has the largest esports audience in the world, with a total of 29 million viewers and enthusiasts combined. But China has the most esports fans at 221 million and is expected to generate $211 million in revenues this year, up 41 percent from last year.

Why start an esports organization?

The esports industry is growing rapidly with more and more organizations and teams being created. If you are thinking about starting your own esports organization, there are a few things you should know. In this article, we will discuss why you should start an esports organization and what you need to do to get started.

The benefits of starting an esports organization

Esports organizations can have many benefits, including providing a platform for players to compete, building a community around a common interest, and creating opportunities for marketing and sponsorship.

Organizations can also provide structure and support for players, helping them to improve their skills and performance. There can be significant financial benefits to starting an esports organization, as well. Organizations that are successful in attracting sponsorships and investment can generate significant revenue.

Of course, starting an esports organization is not without its challenges. It can be difficult to find the right mix of players, and to manage the organization in a way that is both effective and financially sustainable. But for those with the vision and commitment to see it through, the rewards can be great.

The potential downsides of starting an esports organization

Like with any other kind of business, there are a few potential downsides to starting an esports organization. First of all, it can be difficult to find the right people to help you get started. You will need to have a good understanding of the industry and be able to identify the key players in order to create a successful team. Secondly, it can be expensive to get started in esports. You will need to make sure you have enough money to cover the costs of equipment, event fees, and player salaries. Finally, there is always the risk that your team will not be successful. This is why it is important to do your research and make sure you are putting together a solid plan before you get started.

How to start an esports organization

So you want to start an esports organization? Whether you want to create a team to compete in tournaments or you just want to create a community for gamers, you’ll need to put in some hard work. Here’s a guide on how to start an esports organization.

Step 1: Research the esports landscape

Research the esports landscape. There are many different games, genres, and business models in esports. You need to understand the ecosystem before you can start your own organization.

Start by reading articles and watching videos about esports. Then, pick a specific game or genre that you want to focus on. Once you have a general understanding of the landscape, you can start to narrow your focus.

Some things you should research include:
-The different games and genres in esports
-The business models of successful organizations
-The structure of professional teams
-How tournaments and leagues work
-What sponsors are looking for in an organization
-What kind of content is popular with fans

Step 2: Create a business plan

Creating a business plan is one of the most important steps in starting any business, and an esports organization is no different. Your business plan should lay out your goals for the organization, how you intend to achieve those goals, what resources you will need, and how you will generate revenue.

Before you start creating your business plan, do some research on other successful esports organizations to get an idea of what has worked for them. You can also check out our article on the top 10 things every esports organization needs to know. Once you have a good understanding of the basics, you can start putting together your own business plan.

If you need help getting started, there are plenty of resources available online, including templates and examples specifically for esports organizations. Once you have a draft of your business plan, you can start seeking out funding from investors or sponsors.

Step 3: Assemble a team of experts

In order to have a successful esports organization, you need to have a team of experts who understand the industry. This team should include a mix of people with experience in traditional sports, gaming, and business.

Your team should be able to answer the following questions:
-What is the difference between an amateur and a professional esports player?
-How do you identify and recruit top talent?
-How do you create and execute a training regimen?
-How do you manage player salaries and benefits?
-What are the best ways to market and promote your team?
-What are the sponsorships landscape and opportunities in esports?
-What are the legalities surrounding esports contracts?
-How do you run a successful crowdfunding campaign for an esports organization?

Step 4: Find the right investors

Now that you have a business plan and an understanding of the esports landscape, it’s time to start looking for investors. Look for individuals or organizations that share your vision for the organization and are willing to put up the necessary capital. It’s important to find investors that you trust and who will be supportive of your decision-making; don’t be afraid to ask tough questions during the pitching process.

Once you’ve found potential investors, it’s time to start raising capital. This can be done through a variety of methods, including traditional means such as loans or private equity firms, as well as through crowdfunding platforms. Keep in mind that different investors will have different requirements, so make sure you understand their expectations before entering into any agreements.

With the right mix of planning and capital, you should be well on your way to starting a successful esports organization.

Step 5: Launch your organization

You’ve put in the work, now it’s time to launch your esports organization! But before you go live, there are a few things you should do first.

1. Choose a name and logo for your organization. This is important for branding purposes, so take your time and make sure you’re happy with your choice.

2. Set up social media accounts for your organization. This is a great way to promote your brand and connect with potential players, fans, and sponsors.

3. Create a website for your organization. This is where people will go to learn more about you, so make sure it’s professional and informative.

4. Get organized! Create a schedule for practice times, tournaments, and events. This will help keep everyone on track and ensure that things run smoothly.

5. Finally, it’s time to start recruiting players! Use social media, word of mouth, and any other means necessary to find the best talent out there.

Launching an esports organization is a lot of work, but it’s also incredibly rewarding. With some hard work and dedication, you can turn your passion into a successful business venture!


In conclusion, there are a few key things to keep in mind when starting your very own esports organization. First and foremost, you need to field a strong team that can compete at the highest levels of play. Secondly, you need to make sure that you have the financial backing to support your team and organization. Finally, you need to have a clear and defined goal for your organization, as well as a plan on how to achieve that goal. If you can do all of these things, then you’ll be well on your way to becoming a successful esports organization.

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